Asana IPO: Insights into Online Performance

Asana IPO: Insights into Online Performance

Liat Piazza

Liat Piazza

在线视频 Investor Intel. Content Manager at SimilarWeb

在线视频With the Asana IPO coming up this week we have explored some digital trends to gain insight into the company’s health.

在线视频As part of the analysis we looked at:

  • Trends in the number of monthly visits to the site globally
  • Competition in the US

Visits to the Site

在线视频Monthly visits to asana.com globally are experiencing an upward trend; the site experienced a 19% YoY increase in monthly visits in Q2 2020.

Asana Competition in the US

在线视频The US is Asana’s largest market and competition in the region is fierce. Trello.com has the most significant online market share with an average of 18.9M monthly visits in July & August compared to asana.com’s 14.8M and monday.com’s 5.1M.

However YoY growth in visits to asana.com has been higher than YoY growth in visits to trello.com since the beginning of 2019; and despite a slowdown in growth for asana.com last year, this has been increasing since the beginning of 2020.

To see the numbers behind this story in more detail download the backing data.


Liat Piazza

Liat Piazza

Investor Intel. Content Manager at SimilarWeb

Liat is the content marketing manager for SimilarWeb's Investor Solution. Passionate about the value digital data can bring investors, Liat is responsible for creating data-driven content on the digital performance of companies in a number of sectors. Outside of the office you can find Liat running along the beach of Tel Aviv, playing netball, travelling and spending time with her family.


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