Sarah has been working in content marketing since 2015.
She has a background in marketing management and a B.A. in Psychology from Clark University.
Since joining SimilarWeb, Sarah has been creating content for the Digital Marketing Intelligence solution, and covers a range of topics such as marketing strategies and online traffic trends aimed at helping marketers to build and optimize their organic and paid campaigns.
Besides creating content, Sarah is passionate about reading, travelling, and enjoys time with her family.
ROAS and Ad Spend: How to Make Sure Your Online Advertising is Efficient