Investors October 7, 2019 在线视频
Netflix Q3 Earnings
Post earnings update – As SimilarWeb data saw before the earnings report, NFLX reported that growth in International paid subscription has started to pick up again.
Netflix Q3 results will be reported on October 16th, and a key thing the markets will be watching will be the growth of international paid memberships. SimilarWeb has taken a look at the alternative data behind Netflix’s Android app users and its competition in different markets.
- There is a strong correlation between SimilarWeb’s Daily Active Users (DAUs) and Netflix’s reported international paid memberships
- QOQ growth in DAUs of Netflix’s Android app has picked up since last quarter and was 6% In Q3 2019
- International DAUs are continuing to grow YOY, however the rate of growth is slowing down
- YOY growth in DAUs of Netflix’s Android app in India has decreased from 295% in Q1 2019 to 3% in Q3 2019
Netflix Year to Date International Subscriptions
SimilarWeb backtested Netflix’s app’s international daily active users (DAUs) against Netflix’s reported end of period international paid memberships – and discovered a strong correlation, R2 = 0.97.
Looking at international data for Q3 2019, it appears that Netflix’s Android app DAUs have started to pick up slightly, with a QOQ growth of 6%, compared to the 0.04% we saw in Q2.
In addition Netflix’s Android app’s international DAUs are continuing to grow YOY, however the rate of growth is slowing down. In Q3 2019 YOY growth in International DAUs was 20%, compared to 25% in Q2 2019 and 39% in Q1 2019.
Competition in Key Markets
When looking at the break-down of DAUs on a country level, of the top five markets by Android app DAUs, India is the market experiencing the most significant declines in YOY growth.
QOQ growth in International DAUs is starting to improve, and despite continued positive YOY growth, this growth is slowing. In addition YOY growth in DAUs in key markets is slowing, and this is most significant in India.
To find out more ahead of the earnings – Download the data behind NFLX’s Q3 performance now by filling the form below.