Poshmark IPO: How Disruptive is the Fashion Resale Industry?

Poshmark IPO: How Disruptive is the Fashion Resale Industry?

Liat Piazza

Liat Piazza

在线视频 Investor Intel. Content Manager at SimilarWeb

在线视频Poshmark, the fashion resale site for second hand goods, made its debut on the public markets on 14 January. The stock price saw an initial surge and remains at almost double the IPO price.

Poshmark is an exciting stock bringing mutual benefits to both ends of the transaction. The platform allows consumers-turned-sellers to raise income in a new way by unloading high-end products. Meanwhile buyers can acquire products at discount and the empowerment of an environmentally conscious transaction.

There was a lot of hype around the Poshmark IPO and we can see why.

Key Takeaways:

  • Fashion resale is disrupting the fashion retail industry as seen by an increase in traffic share and YoY growth in traffic to fashion resale sites
  • Visitors to poshmark.com are more engaged than visitors to some of the top fashion sites

Read our full analysis on Poshmark

 

Fashion retail vs. Fashion resale

Traffic to the top five* fashion retail sites accounts for ~75% of traffic to the top five fashion retail and top five fashion resale sites (by number of visits). However we are starting to see some disruption from the fashion resale industry. Fashion resale sites accounted for <15% of traffic at the beginning of 2018, and managed to reach levels of ~25% during 2020.

*Top five fashion retail sites by number of visits: macys.com, gap.com, nike.com, jcpenney.com
Top five fashion resale sites by number of visits: poshmark.com, thredup.com, therealreal.com, grailed.com, stockx.com

在线视频And other than a drop in growth in 20H1, year-over-year (YoY) growth to fashion retail sites has consistently been >20% since 2019.

Poshmark.com: More engaged visitors

Poshmark does a good job at engaging visitors who arrive at its site. visit more pages per visit and spend more time on the site per session than some of the largest traditional fashion retail sites by traffic share.

Uncover more insights on Poshmark, including its online traffic share compared to key competitors

 

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Liat Piazza

Liat Piazza

在线视频 Investor Intel. Content Manager at SimilarWeb

在线视频 Liat is the content marketing manager for SimilarWeb's Investor Solution. Passionate about the value digital data can bring investors, Liat is responsible for creating data-driven content on the digital performance of companies in a number of sectors. Outside of the office you can find Liat running along the beach of Tel Aviv, playing netball, travelling and spending time with her family.


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