The Digital Marketing Toolkit to Grow Your Traffic

Use Digital Marketing Intelligence to optimize your traffic across search, display, affiliate, and more.

Companies winning traffic with SimilarWeb

Google

The all-in-one Competitive Marketing Intelligence Solution for your entire marketing team

Icon_120x120 100M Marketing Executives

Marketing Leaders

Optimize your marketing budget and grow your market share across all channels

Icon_120x120 100M SEO and Content

SEO and Content Marketers

Discover new keyword opportunities and grow your traffic share on high value keywords

Icon_120x120 100M Affiliate Marketers

Affiliate Marketers

Find new referral opportunities and qualify affiliate partners

Icon_120x120 Media Buyers

Media Buyers

Identify the top publishers and ad networks in your industry

Icon_120x120 Performance Marketers

Performance Marketers

Get inspiration from high performing ads to inform your messaging, format, CTAs and landing pages

Icon_120x120 Agencies

Agencies

Win more business and build client strategy with the best digital insights

Uncover your competitors’ online marketing strategies

Competitive analysis

  • Benchmark your traffic and engagement across all marketing channels
  • Discover growth opportunities based on what works best for your competitors’ marketing strategies
  • Allocate marketing resources wisely based on your competitors paid activities and your traffic share

Competitive analysis

  • Benchmark your traffic and engagement across all marketing channels
  • Discover growth opportunities based on what works best for your competitors’ marketing strategies
  • Allocate marketing resources wisely based on your competitors paid activities and your traffic share

Keyword research

  • Discover the top keywords generating traffic to your competitors, plus new and trending keywords
  • Prioritize keywords based on search volume, actual click rates, paid vs organic clicks, competition and more
  • Optimize your traffic share per keyword and monitor the search traffic trends in your industry

Keyword research

  • Discover the top keywords generating traffic to your competitors, plus new and trending keywords
  • Prioritize keywords based on search volume, actual click rates, paid vs organic clicks, competition and more
  • Optimize your traffic share per keyword and monitor the search traffic trends in your industry

Referral research

  • Discover new referral opportunities and grow your market share for existing ones
  • Qualify new partners by analyzing their traffic by channel, engagement, audience interests and performance
  • Monitor your traffic share from each traffic source

Referral research

  • Discover new referral opportunities and grow your market share for existing ones
  • Qualify new partners by analyzing their traffic by channel, engagement, audience interests and performance
  • Monitor your traffic share from each traffic source

Ad creative research & media buying

  • Benchmark your paid traffic and engagement performance to your industry and competitors
  • Reveal your competitors search ads, PLAs, Display & Video Ads for any given time period
  • See which publishers and ad networks your competitors are using to target their audience and which ones perform best

Ad creative research & media buying

  • Benchmark your paid traffic and engagement performance to your industry and competitors
  • Reveal your competitors search ads, PLAs, Display & Video Ads for any given time period
  • See which publishers and ad networks your competitors are using to target their audience and which ones perform best

Why SimilarWeb?

SimilarWeb uses the largest global behavioral data set allowing you to reveal real user
searches and engagement and show new trends in real-time before any other tool

1B
Search terms

250M
Display ad banners

10B 
Articles and content pages

What our customers say about us

“SimilarWeb’s data is, without a doubt, the most robust and accurate information available about what’s happening online. I’ve used their numbers in multiple research projects and market analyses, both public and internal, and wouldn’t rely on anything else (because I’ve run the comparisons!). If you need superb, trustworthy data on where people go and what they do on the web, SimilarWeb has the scale and quality to deliver.”


Rand Fishkin, Co Founder & CEO of SparkToro