Behavioral Analysis & Audience Insights

Analyze consumer behavior, better engage your existing audience, and explore new digital strategies for growth

Why is SimilarWeb the best Audience Behavior Research tool?

Understand where your audience spends time online with page level browsing behavior and gather unbiased audience insights, at scale.

Icon_75x75 Behavioral Data

Behavioral Data
Understand how users surf the web across 100M+ websites and apps

Icon_75x75 Audience Metrics

Audience Metrics
Dive into the demographics, geographies, interests, and loyalty of audience behavior

Icon_75x75 Competitive Insights

Competitive Insights
Discover your competitor’s audience reach and behavior and win back share of voice

Build an audience

Create a picture of your target market layered with consumer insights based on where and how they spend their time online.

Build an audience

Create a picture of your target market layered with consumer insights based on where and how they spend their time online.

Analyze an audience segment

Deep dive into audience insights to understand consumer interests relative to your industry, competitors, or own customer data.

Analyze an audience segment

Deep dive into audience insights to understand consumer interests relative to your industry, competitors, or own customer data.

Discover new audience segments

Find untapped audiences to acquire and grow your audience.

Discover new audience segments

Find untapped audiences to acquire and grow your audience.

Understand consumer behavior and audience insights

What our customers say about us

“With SimilarWeb, we can track our competitors like never before, allowing us to focus on what really matters for our digital business. It has a user-friendly interface, ongoing feature updates, and advanced reporting capabilities that make SimilarWeb a great tool and our lives easier!”

Jose Angel Morales Grela, Director of Online Marketing  |  HEARST

“With SimilarWeb, we can track our competitors like never before, allowing us to focus on what really matters for our digital business. It has a user-friendly interface, ongoing feature updates, and advanced reporting capabilities that make SimilarWeb a great tool and our lives easier!”

Jose Angel Morales Grela, Director of Online Marketing

Ready to learn more about your target audience?

Book a meeting with one of our specialists to learn more about how SimilarWeb can help you know your true audience.