Conversion Funnel & Customer Journey Analytics

Understand the complete customer journey - Uncover competitor strategies and performance metrics down to the purchase level, to better define your digital strategy and unlock your full potential.

Why is SimilarWeb the best Conversion Funnel Analysis Tool?

Analyze website and channel conversion rates to optimize your online funnel and acquisition strategy, and leverage onsite search to monitor consumer demand.

Website & Channel
Conversion Data

Category &
Line-of-Business
Performance

On-Site Search
Volume and Conversion

Optimize the Customer Purchase Funnel

Identify high converting digital funnels and implement winning strategies

Optimize the Customer Purchase Funnel

Identify high converting digital funnels and implement winning strategies

Identify Meaningful Touchpoints in the Customer Journey

Maximize sales by prioritizing the highest converting online channels.

Identify Meaningful Touchpoints in the Customer Journey

Maximize sales by prioritizing the highest converting online channels.

Monitor & Analyze Product Search Trends

Leverage onsite search to pinpoint interest and conversion down to brand or product level.

Monitor & Analyze Product Search Trends

Leverage onsite search to pinpoint interest and conversion down to brand or product level.

Optimize Conversion Funnels with Customer Journey Analytics

Awareness

Consumer becomes aware of a brand, product or service.

Purchase

Consumer selects what they are going to buy and from where.

Consideration

在线视频Consumer considers potential websites from which to buy.

Experience

Consumer experience influences the chance of further purchases.

Evaluation

在线视频Consumer evaluates product and potential purchase channel.

Measure what matters most to your business

What our customers say about us

Cristina Marinucci

“Benchmarking our performance with competitive intelligence data from SimilarWeb has enabled our business to create a ‘checks and balance’ system and activate more externally focused, agile, and impact-driven strategies across our brand teams.’’

Cristina Marinucci, eCommerce Insights & Analytics – NA Lead |  Johnson & Johnson

“Benchmarking our performance with competitive intelligence data from SimilarWeb has enabled our business to create a ‘checks and balance’ system and activate more externally focused, agile, and impact-driven strategies across our brand teams.’’

Cristina Marinucci, eCommerce Insights & Analytics – NA Lead

Ready to track your consumers’ journeys?

Book a meeting with one of our specialists to learn more about how SimilarWeb can help you track your consumer journey.