Analyze website and channel conversion rates to optimize your online funnel and acquisition strategy, and leverage onsite search to monitor consumer demand.
Conversion Funnel & Customer Journey Analytics
Understand the complete customer journey - Uncover competitor strategies and performance metrics down to the purchase level, to better define your digital strategy and unlock your full potential.
Why is SimilarWeb the best Conversion Funnel Analysis Tool?
Website & Channel
Conversion Data
Category &
Line-of-Business
Performance
On-Site Search
Volume and Conversion
Optimize the Customer Purchase Funnel
Identify high converting digital funnels and implement winning strategies
Optimize the Customer Purchase Funnel
Identify high converting digital funnels and implement winning strategies
Identify Meaningful Touchpoints in the Customer Journey
Maximize sales by prioritizing the highest converting online channels.
Identify Meaningful Touchpoints in the Customer Journey
Maximize sales by prioritizing the highest converting online channels.
Monitor & Analyze Product Search Trends
Leverage onsite search to pinpoint interest and conversion down to brand or product level.
Monitor & Analyze Product Search Trends
Leverage onsite search to pinpoint interest and conversion down to brand or product level.
Optimize Conversion Funnels with Customer Journey Analytics
Awareness
Consumer becomes aware of a brand, product or service.
Purchase
Consumer selects what they are going to buy and from where.
Consideration
在线视频Consumer considers potential websites from which to buy.
Experience
Consumer experience influences the chance of further purchases.
Evaluation
在线视频Consumer evaluates product and potential purchase channel.
Measure what matters most to your business
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Category and market analysis
Identify the key players in any market and category. Understand who is winning and who’s losing, and track their performance over time
在线视频
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Marketing optimization
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Funnel optimization
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Product demand
What our customers say about us
“Benchmarking our performance with competitive intelligence data from SimilarWeb has enabled our business to create a ‘checks and balance’ system and activate more externally focused, agile, and impact-driven strategies across our brand teams.’’
Cristina Marinucci, eCommerce Insights & Analytics – NA Lead | Johnson & Johnson
“Benchmarking our performance with competitive intelligence data from SimilarWeb has enabled our business to create a ‘checks and balance’ system and activate more externally focused, agile, and impact-driven strategies across our brand teams.’’
Cristina Marinucci, eCommerce Insights & Analytics – NA Lead
Resources for tracking and measuring consumer behaviors
Ready to track your consumers’ journeys?
Book a meeting with one of our specialists to learn more about how SimilarWeb can help you track your consumer journey.