SimilarWeb Data for the Travel & Tourism Industry

在线视频Understand consumer behavior and how consumers search and plan travel to optimize your digital strategy for travel and hotel destinations

8 out of 10 largest travel companies use SimilarWeb

Why should you rely on SimilarWeb Travel Data?

Travel and hospitality companies use SimilarWeb to understand
在线视频 the ‘connected’ digital traveler and analyze traffic and engagement metrics.

Consumer
Behavior
Analyze 100M+ websites and apps to uncover changes in consumer digital behavior

Competitive
Benchmarking
Reveal share of traffic and conversion performance across 50+ traffic and metrics for every travel line of business    

Conversion
Data
Learn how consumers convert with bottom-of-the-funnel conversion data and optimize customer acquisition strategies.

Analyze Travel Audiences and their Browsing Behaviors

Find out which other sites your audience visits; find new and similar sites based on audience demographics to reveal browsing behaviors and consumer trends.

Analyze Travel Audiences and their Browsing Behaviors

Find out which other sites your audience visits; find new and similar sites based on audience demographics to reveal browsing behaviors and consumer trends.

Discover the Travel Consumer's Path to Purchase

View visitation and booking metrics, like conversion rate and converted visits, to find the best-converting channels for any travel, hospitality or leisure brand.

Discover the Travel Consumer's Path to Purchase

View visitation and booking metrics, like conversion rate and converted visits, to find the best-converting channels for any travel, hospitality or leisure brand.

Gain visibility into the destination

Identify the destinations that are garnering the strongest consumer demand and who is winning the battle for consumer bookings.

Gain visibility into the destination

Identify the destinations that are garnering the strongest consumer demand and who is winning the battle for consumer bookings.

We answer your most pressing questions about the travel industry:

Growth rate

在线视频What is the growth rate of your industry or category?

Leading players

Who are the leading players in the travel industry and who is gaining market share?

New threats

在线视频Who are the new players that might pose a threat to your business?

User engagement

Are consumers more or less engaged on travel websites?

Trending keywords

What are the most trending keywords that consumers use before they land on a travel website?

Top travel destinations

在线视频Which travel destinations are high in demand?

Book a meeting with our travel experts today.

在线视频Request a personal demonstration of how you can analyze consumer behavior trends and the evolving travel landscape.