Gen3, a US performance marketing agency, manages a portfolio of clients across a wide variety of verticals. Comprised of several teams, the agency works to improve clients’ affiliate, social, and paid campaign strategies. This particular team is focused on helping clients to build effective affiliate programs and meet relevant KPIs.
Gen3 Uses SimilarWeb to Increase Clients’ Market Share with Major Publishers
Challenge - Insight When Analyzing Publishers & Clients
Gen3 uses SimilarWeb to give their team more transparency and insight when evaluating both clients’ and publishers’ digital performance. Without a holistic understanding of current traffic trends it became challenging to accurately assess how much outside factors, such as Google algorithm updates, were impacting clients’ affiliate strategies.
SimilarWeb’s data has helped the team see the complete picture in order to continue to provide successful aﬃliate partnerships and offerings to clients.
Success - Enabling Clients to Capture Increased Market Share
SimilarWeb has very quickly become an integral analysis tool for pitching to new clients and serving existing ones. Using SimilarWeb, the Gen3 team successfully identified 5 publishers that were under-performing for several clients. The team was able to develop a strategy with each partner to increase their clients’ exposure to their target market, resulting in a 70-100% increase in traffic share.
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在线视频We began using SimilarWeb in 2019 and very quickly saw that the competitive data was powerful for our clients.
SimilarWeb’s platform helped Gen3 realize a 70 -100% increase in trafﬁc share with 5 major publishers, enabling us to reach more of our clients’ target market.